In 2025, LinkedIn went all in on small businesses. The trouble was, the world’s largest professional network had always been perceived as being for large enterprises. We changed that through a series of campaigns across different product lines.
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Agency: In-house
Think Big, Small Business
Working directly with marketers from the Premium team, we dramatized the single biggest thing small business owners care about most: growth. And we did it all practically. In Bulgaria. By building an entire office that could instantly expand and grow before our eyes.
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Director: Nicolai Fugslig (:30 and results to come)
Your Next Great Hire Is Here
Hiring professionals have a really hard time finding qualified candidates. It’s a thing. So we repositioned LinkedIn Talent Solutions (LTS) as the jobsite that delivers better candidates — and created the platform, “Your next great hire is here.” Our first campaign showed the magic of LinkedIn’s algorithm and how it easily serves up candidates who rise above the rest.
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Director: Realite