Remember Funfetti, the rainbow-sprinkled cake from the 90s? Compared to competitors like Duncan Hines and Betty Crocker, the brand was in decline — barely holding 3% market share. So, working directly with Funfetti’s marketing team, Howie Ronay and I breathed new life into the iconic cake. Harnessing the power of nostalgia, we created the platform, “Forever Fun.” And a campaign around how Funfetti makes you feel like a kid again.

​

Agency: Direct-to-Client  //  Director: MaMa