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Funfetti

Forever Fun

Remember Funfetti, the rainbow-sprinkled cake from the 90s? Compared to competitors like Duncan Hines and Betty Crocker, the brand was in decline — barely holding 3% market share. So, working directly with Funfetti’s marketing team, Howie Ronay and I breathed new life into the iconic cake. Harnessing the power of nostalgia, we created the platform, “Forever Fun.” And a campaign around how Funfetti makes you feel like a kid again.

Agency: Direct-to-Client  //  Director: MaMa

Generations of Fun

Funfetti was the first cake of its kind. Every other rainbow-sprinkled confection is just a copy-caker. So for the next iteration of “Forever Fun,” we showed what no other rainbow-sprinkled cake could show — a family who has been celebrating with Funfetti through the generations.

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