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IBM

Let's Create

Traditional B2B case studies are blah. So we reinvented them — and turned IBM customer stories into fun, imaginative films that even my mom could enjoy. Despite the fact that she really doesn’t need an advanced security architecture.

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Agency: Ogilvy NY  //  Production: ManvsMachine

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New York Times Print

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+25%

increase in engagement

+40%

lift in consideration

+46%

outperformed category norms

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