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Google Cloud
Know What Your Data Knows
Companies everywhere are sitting on enormous amounts of untapped data. In fact, only 1% of it is actually being put to use. So to show businesses what Google Cloud can do with data, we partnered with the NCAA and made the world’s first live, predictive TV commercials—in front of 47 million March Madness viewers.
Agency: Eleven
How Did We Pull It Off?
We built an app that not only enabled us to change copy and visuals in real-time—but assemble, render, and traffic an ad in minutes. This allowed us to be as live and contextual as possible. So no matter where the data took us, we were prepared.
Eye Candy
We worked with the talented folks at Scholar to make hundreds of unique assets for the campaign. These are some of my many favorites.
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